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Marketing Preview

• Marketing today involves using many tools and deciding which are effective.
  
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• The methods to reach people change on a daily basis.
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First and foremost,  what is your Goal?  It is  usually a wrenching question but is number one especially when setting a benchmark to guage progress.

Once a goal and timeline have been established:

Study the market

• Who is your target?
• Who is your competition?
• Do your homework on the competition. Are they ahead in market share? Why? Is their website more visible than yours? why?
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Marketing Self Analysis:

• Do you keep track of Trade Shows and who is going?
• When was your last Press release?

Are your press releases, websites, support documentation in the target language?

Communication methods?
Press releases -  Free and paid press release websites and their effectiveness are often neglected. Email campaigns, with your news are just as important if they are real news.
Mailing lists - Are your Mailing lists informative or just spam?
Social Media - What social media is your target using if any?

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• Web - Is your Website clear and to the point? nice looking but also reaching the target market in different languages?
  
• When talking about SEO for websites, why is one site above another?
• Keywords? Links are votes for you. How many appropriate links are live.
• Put into place  benchmarks, to measure the visits, who what when which search engines, browsers.
• Analyse your visitors. Are they visitors your target market?
  
• Fresh content. Keep your site alive. New articles in other sources.
• Educational Resource - inform your users. Once they are informed, they will understand your product and understand your offer as well.
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• Mobile devices - is your site compatible with the latest communication method?
  

• Print press -  Referenced in trade magazines, newspapers, journalists are on your mailing list?

 Where are you in this process?